ANNUAL EVIDENCE RM714,250
Highest Annual Personal Sales
DIGITAL MARKETING PORTFOLIO
Zul Fazzre
Bin Mohd Lotpi
Digital Marketer
Portfolio for Senior Digital Marketer Opportunities
Lebih 4 tahun pengalaman dalam Digital Marketing yang merangkumi Product Development, Marketing Campaign, Multi Platform Paid Advertising, eCommerce, Sales dan Team Management.
Pengalaman saya bukan hanya pada technical campaign operation. Saya turut terlibat dalam campaign planning, marketing strategy, budget management, product positioning, performance analysis dan keputusan untuk scale berdasarkan data dan sales performance.
Setia Alam, Selangor 4+ Years Experience Open to Opportunities
CAREER & PERFORMANCE
Career Progression
and Performance.
01 Marketer
Campaign execution
02 Team Leader
Team leadership
03 Sales Manager
Sales management
Bermula sebagai Marketer yang terlibat dengan technical campaign operation sebelum diberi tanggungjawab menjadi Team Leader dan seterusnya mengurus Sales Management.
Lihat career journey ↗ PERSONAL SALES PERFORMANCE RM714,250
Highest Annual Personal Sales
WKRICH GROUP SDN. BHD. ↗
MONTHLY HIGHLIGHT RM132,178
Highest Monthly Personal Sales
PERSONAL CAREER PERFORMANCE ↗
RM60,000
Average Monthly Personal Sales
RM1,500
Highest Daily Ad Spend Managed
3.0+
ROAS Achieved
15+ Products Supported
12 Marketers Managed
Sales figures represent personal performance achieved at WKRICH Group Sdn. Bhd. and do not include company or Team revenue.
PERSONAL CAREER PERFORMANCE
Personal Sales Performance
Sales figures represent personal performance achieved at WKRICH Group Sdn. Bhd.
MONTHLY EVIDENCE RM132,178
Highest Monthly Personal Sales
Dashboard screenshots support the annual and monthly personal sales figures shown above. Other career metrics are presented separately.
01 / ABOUT
Marketing decisions bermula dengan pemahaman yang jelas tentang product, audience, Campaign dan Sales Performance.
Saya menggunakan data untuk menilai apa yang sedang berlaku, mengenal pasti ruang untuk improve dan menentukan tindakan seterusnya.
Saya mempunyai lebih 4 tahun pengalaman dalam Digital Marketing, termasuk Marketing Campaign, eCommerce, Sales dan Team Management.
Saya melihat Campaign Performance bersama Sales data, menilai Creative yang berfungsi dan mengenal pasti bagaimana budget boleh digunakan dengan lebih efisien. Dari situ, barulah saya tentukan tindakan untuk improve Conversion dan Growth.
Pengalaman mengurus Team dan Sales membantu saya melihat gambaran business yang lebih luas. Performance bukan hanya tentang satu iklan, tetapi bagaimana Strategy, Creative dan Customer Journey saling berkait.
Background dalam Electrical Engineering membentuk cara saya berfikir: lebih structured, analytical dan selesa dengan problem solving.
01 DATA 02 INSIGHT 03 STRATEGY 04 EXECUTION 05 GROWTH
02 / EXPERIENCE
Career Experience
Pengalaman dalam Marketing, Sales Management
dan Project Engineering.
WKRICH GROUP SDN. BHD. Marketing Executive April 2022 to July 2026
Bermula sebagai Marketer yang terlibat dengan technical campaign operation sebelum diberi tanggungjawab menjadi Team Leader dan seterusnya mengurus Sales Management.
PERSONAL CAREER PERFORMANCE
Career Performance
RM714,250 Highest Annual Personal Sales
RM132,178 Highest Monthly Personal Sales
RM60,000 Average Monthly Personal Sales
RM1,500 Highest Daily Ad Spend Managed
3.0+ ROAS Achieved
15+ Products Supported Through Marketing and Commercialisation
12 Marketers Managed
Sales figures represent personal performance and do not include company or Team revenue.
15+ Products Supported
Product Experience
Sepanjang pengalaman di WKRICH Group Sdn. Bhd., saya terlibat dalam Marketing, Sales dan Product Development untuk lebih daripada 15 product merentasi beberapa niche.
- Health
- Beauty
- Automotive
- Car Detailing
- Agriculture
- Home Care
- Furniture
KEJURUTERAAN SEGAR SDN. BHD. Project Engineer July 2020 to January 2022
- Project Planning
- Budget Awareness
- Manpower Coordination
- Progress Monitoring
- Reporting
- Problem Solving
- Stakeholder Coordination
- Data and Technical Analysis
03 / PROJECT EXPERIENCE
Selected Marketing Projects
Beberapa project yang menunjukkan pengalaman saya dalam Product Development, Marketing Campaign, eCommerce, Lead Generation dan Sales.
WKRICH GROUP SDN. BHD. 01 / FEATURED PROJECT
Product Development
Marketing Campaign
Generate Sales
Voltecx ialah automotive product yang dipasarkan untuk pasaran Malaysia, dengan marketing angle berkaitan vehicle performance, driving experience dan penggunaan harian.
voltecxpro.comProject Lifecycle
- Product Knowledge
- Target Audience
- Marketing Angle
- Product Positioning
- Offer
- Website and Landing Page
- Creative
- Marketing Campaign
- Multi Platform Paid Advertising
- Campaign Analysis
- Sales
- Optimisation
- Scale
What I Handled +
- Product Development
- Product Knowledge
- Target Audience
- Marketing Angle
- Product Positioning
- Offer
- Marketing Campaign Planning
- Marketing Strategy
- Website and Landing Page
- Multi Platform Paid Advertising
- Marketing Campaign Performance
- Marketing Budget Management
- Sales Analysis
- Data Analysis
- Campaign Optimisation
- Scaling Decision
- Product Sustainability
Beyond Voltecx
Voltecx merupakan salah satu project yang dipilih untuk portfolio ini. Sepanjang pengalaman di WKRICH Group Sdn. Bhd., saya turut terlibat dalam Marketing, Sales dan Product Development untuk lebih daripada 15 product merentasi niche Health, Beauty, Automotive, Car Detailing, Agriculture, Home Care dan Furniture.
SELF INITIATED LEARNING
Personal Projects
ACUVEX, Lumora dan Coway merupakan project yang saya jalankan sendiri di luar pekerjaan utama untuk terus mengembangkan practical skill.
Untuk ACUVEX dan Lumora, saya menggunakan modal sendiri bagi menguji real market, Product Development, positioning, marketing angle, campaign execution, Sales Generation dan profitability.
Coway pula digunakan untuk mengembangkan pengalaman dalam Lead Generation, customer communication dan closing.
PERSONAL SELF FUNDED PROJECT Singapore
Product Development · Marketing Campaign · Generate Sales
ACUVEX
Consumer health product. Personal learning dan market testing menggunakan modal sendiri.
acuvex.pharmasg.com PERSONAL PROJECT Malaysia
Lead Generation and Closing
COWAY
Multi Platform Paid Advertising, customer communication dan Sales conversation.
cowayhq.bcl.my/lead/coway PERSONAL SELF FUNDED PROJECT Singapore
Product Development · Marketing Campaign · Generate Sales
LUMORA
Beauty and personal care product. Independent market testing menggunakan modal sendiri.
supermarthq.comPRODUCT → MARKET → DECISION
From Product to
Marketing Decision.
Pilih satu langkah untuk terokai proses.
Setiap decision memberi input kepada langkah seterusnya.
01 / 12
04 / EXPERTISE
What I Work On
Skop daripada persediaan product kepada Campaign, Sales dan Team.
01 Marketing Campaign Planning and Strategy
+
- Campaign objective
- Target audience
- Marketing angle
- Product positioning
- Campaign structure
- Platform selection
- Testing plan
- Sales objective
02 Marketing Budget Management
+
- Budget allocation
- Daily Ad Spend
- Campaign budget monitoring
- Budget adjustment
- Winner allocation
- Scaling decision
- Cost efficiency
03 Product and Brand Positioning
+
- Product knowledge
- Customer problem
- Target market
- Product angle
- Offer positioning
- Brand presentation
- Market differentiation
04 Marketing Campaign Performance
+
- Ad Spend
- ROAS
- CTR
- Cost Per Result
- Creative Performance
- Conversion
- Sales Performance
- Campaign Trend
05 Brand Exposure and Growth
+
- Creative ideas
- New marketing angles
- Campaign concepts
- New audience opportunities
- New channels
- Brand visibility
- Product expansion opportunities
06 Scale and Sustainability
+
- Identify winning campaign
- Increase budget based on data
- Maintain profitable acquisition
- Refresh creative
- Develop new angles
- Monitor market response
- Protect campaign efficiency
- Support longer term product sustainability
07 Leadership and Sales Management
+
- Team Management
- Campaign Monitoring
- Marketing Execution
- Sales Performance
- Team Guidance
- Reporting
- Target Monitoring
TOOLS DALAM WORKFLOW
Meta Ads Manager Facebook Ads Instagram Ads TikTok Ads WordPress WooCommerce Canva CapCut ChatGPT Google Flow Google Sheets
CAMPAIGN RESOURCE PLANNING
Marketing Budget Management
RM1,500
Highest Daily Ad Spend Managed
Campaign budget managementMarketing Budget
- Testing Budget
- Winner Allocation
- Daily Spend Monitoring
- Cost Efficiency
- Scaling Budget
- Performance Review
DATA → DECISION
Campaign Data I Monitor
Marketing Campaign Performance Analysis
- Ad Spend
- CTR
- Cost Per Result
- ROAS
- Creative Performance
- Conversion
- Sales
- Budget Distribution
- Campaign Trend
DATA
DECISION
Review Landing Page, Offer or Product Positioning
Contoh hubungan data dan decision. Bukan hasil sejarah Campaign tertentu.
BRAND EXPOSURE & GROWTH
Ideas Beyond the Current Campaign
Campaign performance bukan hanya tentang optimise apa yang sudah berjalan. Saya juga melihat peluang untuk memperkenalkan angle, creative, offer dan market approach yang baru apabila data atau market response menunjukkan ruang untuk berkembang.
- New Marketing Angle
- New Creative Concept
- New Audience Segment
- New Campaign Format
- New Offer
- New Landing Page Experience
- New Content Direction
- New Market Opportunity
- Cross Sell Opportunity
- Retargeting Opportunity
- Brand Exposure
- Product Extension
VALIDATE → SUSTAIN
From Winning Campaign
to Sustainable Product
- 01
VALIDATE
Product mendapat real market response.
- 02
IMPROVE
Optimise angle, Creative, Offer dan Conversion.
- 03
SCALE
Tambah budget secara terkawal berdasarkan data.
- 04
EXPAND
Test audience, Creative, channel atau market opportunity baru.
- 05
SUSTAIN
Monitor sales consistency, Creative fatigue, acquisition cost, customer response dan market changes.
Matlamat bukan hanya mencari satu winning campaign, tetapi memastikan product masih mempunyai ruang untuk berkembang selepas initial campaign berjaya.
05 / EDUCATION
Electrical Engineering Background
Background dalam Engineering membentuk cara saya bekerja hari ini dengan pendekatan yang lebih analytical, structured dan solution focused.
Bachelor’s Degree in Electrical Engineering
Universiti Teknologi Malaysia · Johor Bahru
September 2016 to June 2019Diploma in Electrical Engineering
Universiti Teknologi Malaysia · Kuala Lumpur
June 2013 to April 2016LET’S CONNECT
Let’s Talk
About Growth.
Saya terbuka kepada peluang sebagai Senior Digital Marketer atau role yang melibatkan Marketing Campaign Performance, Digital Growth, eCommerce dan Analytics.